Schoolwear Association aims to ensure quality moves up the uniform agenda as schools are ordered to become academies

Our Chair David Burgess has responded to the Chancellor’s announcement in the Budget that all state schools are to become academies by 2020.

He said: “Legislation will be brought before Parliament shortly and it will be clearer how it might actually work. We will be looking at it closely and keeping our members informed.

“There are always developments in education that have implications for suppliers of school uniform, such as last autumn’s announcement that the DfE uniform guidelines would be made statutory.

“The Schoolwear Association continues to work with all those who have an interest in school uniform, including schools, suppliers, specialists, parents, government and other stakeholders.

“There have been many changes to Schools during the past 15 years, causing all sorts of challenges and this is another. Whatever system evolves, our primary aim is that children and students will start the school year with a proper uniform.

“It is possible that the change to academy status will result in at least some head teachers considering their school’s uniform. There is a lot of work to do to ensure everything goes smoothly.

“The School Uniform market is a very competitive environment, which has brought great benefits for parents. Many of the main items of uniform are lower in cost than they were 20 years ago. We recognize that cost is an important element, but there has to be the right balance with quality, performance and service if uniform is to deliver the benefits that schools, parents and government all want in our education system.

“There are other announcements in the Budget that have implications for school uniform. Secondary schools in England will bid for new funding for extra activities like sport and art. A quarter of secondary schools to stay open after 3:30pm so durable, longer-lasting and comfortable uniform will be even more of a priority.

“We assure our members and everyone with in interest in school uniform that as education faces change, we will be working hard to encourage common sense throughout the issues that arise over the coming years.”

Every child is worth it

Every child deserves a quality school-specific uniform, says David Burgess, Chairman of the Schoolwear Association.  

“A student should be able to go to school in a good quality uniform, which matches that of everyone else and provides real value for money because it lasts longer.

Each child also has the right to all the things a good quality uniform can help to confer, such as improved behaviour, better learning and greater all-round safety. Good quality uniforms can help students with their overall school experience.

So how do schools provide quality uniforms to their students? This is achieved by working closely with specialist suppliers. They understand how important Schoolwear is, and have the experience and knowledge to recommend the right options which help to create a sense of pride in the school and the community.

Specialist suppliers can offer suitable solutions for everyone, by using a mix of clothes specific to the school and others, which are more widely available. They recognise the importance of being able to provide all sizes and all colour options all year round, not just at ‘back to school’ time.

We cannot avoid the topic of price, as this is very important to the majority of parents, but when looking for the best value from a garment, it is false economy to think that clothing our children in cheap Schoolwear is the answer, especially if it isn’t durable and it doesn’t do the job properly. It is even worse if it comes with a hidden price tag at the expense of the environment or the workers who had to produce it.

It is a preconception that purchasing uniform from specialist suppliers is costly, as our research highlighted - school uniform costs on average just 45p per school day. The real drain on many family budgets is the clothing children wear when they are not in school. One individual garment to be worn out of school could cost an average of £46.58, that’s £13.10 more than the cost of a full primary school uniform, excluding PE kit.

Of course, for poorer families in the UK, the cost of uniform can be a stretch. Many specialist suppliers have close relationships with their schools and are able to offer a number of ways to help in these situations. We have campaigned in the past to reduce the VAT on school uniform and to offer school uniform vouchers similar to child care vouchers to workers. Both campaigns have fallen on “deaf ears” but we continue to offer advice to schools about other ways to help families who struggle with the costs of raising a child.

Specialist uniform suppliers are in the business of producing uniform which meets high quality standards and provides the children with something durable and lasting to wear. A uniform that is made well lasts longer, does the job better and offers real value for money. It will always provide better long term value over a cheaper and less robust garment.”

Schoolwear Association issues guidance following new rules for schools on uniform

The Schoolwear Association has issued guidance to its members about “potentially dramatic” changes to the school uniform supply chain.

Following The Department for Education’s (DfE) announcement that its School Uniform Guidelines are becoming statutory, the association is advising all those involved with any part of the school uniform market to make themselves aware of the changes.

The statutory guidelines, which are expected to be in place by the end of next year, will require schools to undertake tendering before selecting suppliers for school-specific uniform. The announcement that the previous guidelines would no longer be optional has led to a rush of enquiries from schools to the association about how to respond.

David Burgess, Chairman of the Schoolwear Association, said: “Although we believe that schools generally make sensible and pragmatic decisions about supply, price and the balance of school uniform, we welcome the changes as we believe they will create greater certainty for schools. However, this will have an impact on the industry, and we are advising members to contact us to ensure they prepare efficiently.”

The Schoolwear Association anticipates one effect of the statutory guidelines is that schools will take more control over who supplies with more schools trademarking their badges as a part of the tender process.

Mr Burgess said the schoolwear industry was already a highly competitive marketplace but that schools and suppliers needed to be aware of areas that might be seen as anti-competitive.

He said: “The Competition and Markets Authority has said it will monitor the effect of the rules to ensure that schools and suppliers comply with Competition Law. It is important that the industry responds to this, and as an association we have promised our cooperation with the CMA.”

Statement in response to Competition and Markets Authority issuing an open letter to schools, governors, retailers and suppliers regarding competition within the school uniform market

“As the organisation representing all those involved in the supply of schoolwear, we have been asked to be part of the process looking into competition within the schoolwear market, and we are keen to participate.

“Our first priority is that every child should be able to go to school in a smart, well-made, school-specific uniform.

“Parents and schools understand the benefits of good quality uniform, which have been well documented and include improved learning, behaviour and wellbeing.

“We encourage schools to seek value by providing advice on garment selection and competitive tendering. We have lobbied the government to remove VAT on school uniform and to enable a voucher scheme, similar to childcare vouchers. Many of our members work with schools to help disadvantaged families to have access to uniform, and we also advise schools on affordability initiatives such as savings clubs.

“We are anxious that the focus on school uniform should not be solely on price at the expense of poorer quality. Well-made, long-lasting uniform is not only better value in the long term but also the most environmentally sustainable option, and we should remember that children spend an average of ten hours a day in their uniform so comfort and durability are vital.

“Our members are often local, independent family businesses who feel a genuine responsibility to provide quality products at the most competitive prices to local schools and parents. Responsible schoolwear specialists encourage schools to use a sensible mix of school specific products with generic garments that are available from numerous sources, so schools create a smart corporate look at an acceptable price.

“There are some benefits to sole supplier arrangements, particularly because a single supplier is dedicated to the school and required to stock uniform all year round in all sizes. When there are two or more suppliers, that sense of duty diminishes, and the school has less power to demand best value and service levels. If a school decides on a sole supplier arrangement, we strongly recommend periodically putting contracts out to tender where quotations can be compared on quality, service levels, year-round stocking, ethical sourcing and price.”

David Burgess, Chair of The Schoolwear Association

The Schoolwear Association was formed in 2006 to promote the benefits of school specific uniform and to establish strong standards in the supply chain of garments to parents and schools.

The Association is proud to have in excess of 200 supplier and retail members who pay a subscription to support the work of the Association. The industry has adopted a code of practice and works with schools to further the provision of good school uniform and all the benefits that confers on both the school, and the students. Their members supply 75% of all schools in the UK.

Mum of seven urges parents to sign petition to make school uniform tax-free

Jenny Leonard, mum of seven from Manchester has signed our petition to make school uniform tax-free and encourages other mums to help get behind the campaign.

Jenny, who is a blogger over at The Brick Castle,  believes the petition is a step forward in making good quality uniforms affordable to everyone. She says that if we have to buy cheap uniforms, parents will become stuck in a cycle of buying cheap replacements all year round, wasting more money. 

Jenny with her youngest and eldest sons

  

Jenny said: “I've been a parent of school aged children for the last 15 years, and I have 14 years left before my youngest leaves school. Over this time I've learnt the hard way that buying cheaper uniform rarely saves money in the long run. Good quality uniform can last for two to three years, but the outlay can be incredibly expensive, especially when you have several children to buy for.”

School uniform is important, and has a proven impact on your child’s well-being at school. Therefore, we have launched an e-petition because we want to make school uniform less of a worry to hardworking families like Jenny’s

The petition is in support of The Government making uniforms tax-free by introducing a salary sacrifice scheme where parents can exchange a small part of their monthly salary for school uniform vouchers.  This means that parents will be able to budget effectively when it’s ‘back to school’ time. 

We already have over 1,000 signatures, but we need more to send this all the way to the Prime Minister!

Please support the campaign by signing the petition here: http://epetitions.direct.gov.uk/petitions/65790

How to keep your children's uniform smart and clean

Washing your child’s uniform a few times a week, or for the unlucky -everyday, isn’t any parent’s favourite responsibility, particularly if they’ve been rolling around in the grass all lunch time. But, unfortunately it is something that has to be done, so here are a few tips on how to keep your child’s uniform looking and feeling like new!

First things first, as with any of item of clothing, check the labels! This is because, easily enough, washing at the wrong temperature and setting or using the wrong detergent can damage the uniform.

So, whether you are trying to clean the yoghurt off of their jumper or the paint off their trousers, there are a few ways to ensure your child’s uniform will be clean every day: 

·         Empty all the pockets; make sure there are no tissues or wrappers that could damage the uniform.

·         Close buttons and zips so you do not lose any, this is also to prevent snagging.

·         Turn clothes inside out to reduce wear and tear.

·         Separate light and dark colours to avoid colour runs such as turning your white shirts blue.

·         Do not over-fill the machine to ensure clothes are cleaned properly

·         Use the correct amount of detergent (there is usually a recommendation on the bottle).

·         Do not exceed the temperatures marked on your care label otherwise you will end up with a very tiny uniform.

·         If the school jumper is acrylic knitwear, do not use fabric softeners, because this will damage the condition of the clothing.

Finally, when drying and ironing the uniform, make sure you follow the labels again properly, as sometimes tumble drying can shrink the uniform, whilst some items cannot be ironed, so make sure you turn the uniform inside out and use a suitable heat setting.

Overall, the key to a pristine uniform is not to forget to check the labels! If you are unsure you can find out what commonly used symbols mean at www.care-labelling.co.uk.

Don’t forget to sign our petition to make school uniforms more affordable! We are campaigning for a salary sacrifice voucher scheme to be put in position for school uniforms. This is very similar to the childcare voucher scheme presently in place, meaning it is tax exempt and therefore, making uniforms more affordable. Please help us to make this possible, by signing our petition here- http://tinyurl.com/schoolwear