Thursday, 21 August 2014 in support of our campaign

Our tax-free school uniform campaign has recently been given a big boost thanks to the backing of Gemma Johnson, CEO of the popular money saving website

Gemma Johnson, CEO of
We are strong believers in the importance of quality school uniform and want the government to make it easier for parents to budget for high quality and ethically sourced uniform, reducing the need for cheap, low quality garments.

MyFamilyClub was the UK’s first website that aimed to help families save, make and manage their money.  As such they have a common ground with us here at the Schoolwear Association.

Gemma, a mother of three, has been urging likeminded mothers to sign our e-petition and help bring the issue to the attention of the Prime Minister.  When discussing her experience in the matter, Gemma said: 

“At MyFamilyClub we hear from families on a regular basis who have gone through numerous sets of school uniform from the major supermarkets within the same term, and they are naturally disappointed and very frustrated that these haven’t lasted.”

This support from MyFamilyClub is in addition to previous endorsements from sites such as, where their founder, Craig Hodgson, has stated: 

“School uniform is something to be proud of but it can also be a costly affair for parents. This scheme will certainly help parents budget and plan for those torn trousers and lost jumpers.”

Our e-petition has already made it into the tiny 5% of online government petitions that reach 1000 signatures, but we need more to really see some change and get the required attention.  Please help us make an impact and sign:

If you agree with our campaign, you can tweet a photograph using the hashtag #mychildisworthit - just like Gemma has!

#mychildisworthit says Gemma

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